Show: Battle In Vain. Aaron McCammon
Tell: “Battle in Vain is a photographic magazine which has seven different articles based on the colours of the rainbow. The magazine is influenced by the saying ‘Richard of York Gave Battle In Vain’, which translates to Red, Orange, Yellow, Green, Blue, Indigo and Violet.
“The first article I started designing for was ‘Diary of an Average Lemon’ and from that I wanted to keep the same feel throughout the magazine. For each article except the red section I created a video to go alongside it, where the reader would be able to see how each article was made and would be able to get a feeling of what the participants were going through.
“The main aim of this magazine was to create something that would make the viewers laugh, smile and even put themselves in the same position as the participants who are in the articles. I would say that the most challenging part of this project was designing the layout of the magazine, as I wanted to keep it very simple and clean so that the images stood out.
“I am really happy with the way the magazine, website and videos have all turned out, they have all seemed to have the desired effect I wanted by making everyone smile and laugh with each article.
“For this project I had taken quite a bit of inspiration from artists like Max Oppenheim, Rankin and David LaChapelle. I find that their images provoke curiosity and always have you asking why they created certain pieces of work. So I decided to make a magazine in my own style, but to also answer some of the questions viewers might have by creating the videos.”
Info: Battle In Vain is published by Aaron McCammon, a third year Graphic Design student at the University of Salford. His work will be on display at the ‘My Big Fat Show’ exhibition at The Hive, Manchester from Wednesday 15 June 2011.
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